Master Tequilier

Hugo Yerenas

Master Tequilier behind the creation of the 1st.  Black Aged Tequila.

He is also the Master Mind of all Primis Tequila Production.

My father. He’s had a romance with tequila making for more than 50 years; he bequeathed to me not only a passion for life, as well as countless values.

 He’s been an example of honesty, bravery, and joy for life, and he instilled in me an eagerness to pass these experiences on, both in life and at my job, which is what gives flavor and aroma to these lifelong traditions of ours.

I was born in the land where it all started: Tequila, Jalisco. I grew up among agave plants, tequilas, and good, hard-working people; I grew up playing in the agave landscape, among tequila ovens and alembics, not knowing that life would put me back in the same place, now with an even greater love for this land, which allows me to create my own story and “play” again among the agaves and alembics, making the best artisanal tequila there is.

That is my father Don Luis Yerenas legacy, which I strive to honor every day of my life.

That is Casa Tequilera.
Hugo Yerenas
Presidente / Maestro tequilero
Casa Tequilera


Paseo Royal Country N. 4650 Piso 20

Col Puerta de Hierro, Zapopan Jalisco,

México C.P. 45038


Camino a La Barranca Del Tecuane # 18

Col. Ejidal C.P. 45380.

Amatitán Jalisco, México.